FRAME captures Social Soul, immersive digital experience inspired by the question: how does it feel to be inside someone else’s social media stream? The participants of TED, a non profit organization that since 1984 has been devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less), were matched and put in contact by an algorithm able to individuate affinities of interests. Here is where Artificial Intelligence and visual arts meet!