Arshake is pleased to re-publish, the conversation between Eduardo Kac and Nam June Paik, that took place by telephone, from Rio de Janeiro to New York, in the summer of 1988, just before the opening of the Seoul Olimpiads. This was the occasion and the frame for the realization of the satellite project Wrap Around the World. The interview is preceded by Eduardo Kac’s introduction to the work of the corean arist who died in 2006. This dialogue between to pioneer artists is an important historical document, part of a series of writings that belong to Eduardo Kac’s theoretical research on the history of telecommunication and its intersection with art. The fatcs that are here mentioned refer to the time of the interview (Arshake).
The stylized computer-generated figure of the legendary Icarus rises to the sky and transforms itself in thin air into the high-flying bird which zooms, at the speed of light, from Greece to New York. From the ancient Olympus to the electronic Babel, there are no insurmountable distances or temporal frontiers capable of limiting the blasting creativity of the inventor of video art — the 56-year old Korean artist Nam June Paik. In his search for an art that expresses contemporary life in the age of media, he blurs the distinctions between telecommunications and the visual arts; ancient and electronic forms; folk art and high art; East and West; design and beaux arts; objective and subjective time. His next project will form an international network on a global scale. It will be aired September 10, 1988, at 10:30 AM (Eastern Time), one week before the Olympic Games take place in Seoul, Korea. Its structure could be summarized as follows: several satellites around the planet will transmit images and sounds from several countries and Paik will be editing them in real time in New York and re-transmitting them back to the participating countries, where spectators will be able to watch on a local TV channel. As a videoconductor, he will direct a multicultural and multimedia electronic symphony before a public of millions. Initially dubbed Space Rainbow, the project’s title was later changed to Olympic Rainbow, and again to Wrap Around the World. Whether the reference is to science or mythology, or both, the work will encompass cultural elements from Greece, Soviet Union, China, United States, Brazil, Japan, Korea, Germany, Italy, Austria, Hungary, Ireland, England and Israel.
With support from the Globo Television Network, Brazil will be the only country from South America to take part in the project. In charge of theBrazilian end is Hans Donner, an Austrian designer and computer artist who lives and works in Rio de Janeiro. Invited by Paik himself, Donner, who works for the Globo Television Network, will create the opening and the vignettes that will be used as transitions between the live feeds. Theopening, which will make reference to the ancient Olympic Games through the figure of Icarus, and the vignettes, which will represent cultural integration through images of the Earth, will be created by Donner in New York, since the deadline is too close for the work to be done in Rio de Janeiro. Nam June Paik will give emphasis to images from the everyday life of the Soviet Union and China, symbolizing the approximation between people from different countries. He will also emphasize images from Brazil, revealing the coexistence of traditional cultures (as expressed by the famous Rio de Janeiro Carnival, for example) and a sophisticated contemporary techno-culture. Paik will incorporate into his audiovisual extravaganza some computer animations by Donner and also Samba performances specially staged for the project. Paik’s search for a visual language that suppresses physical space as a function of real time may be compared to his own dynamic as a globe traveller. He was born in Seoul, Korea, in 1932. In 1949, he and his family were forced to move to Hong Kong because of the Korean war. A year later, they moved to Tokyo. In 1956, Paik went to Germany, via Calcutta and Cairo, to study music. He stayed in Germany until 1963, when he spent a year in Tokyo. In 1964, he settled in New York. In 1966, he spent part of the year travelling in Europe with Charlotte Moorman.
In a letter written in 1959 and addressed to John Cage, Paik had already expressed his theoretical and artistic interest for television. In 1963, still in Germany, he bought 13 second-hand television sets and in March of that year he had his first solo show (which also was the very first video art exhibition): «Exposition of Music Ü Electronic Television. Still in 1963», but now in Japan, he worked with engineer Shuya Abe to create the first video synthesizer. His ongoing research led to ever more new discoveries and, in 1965, Paik had his first one-man show in the United States: «Electronic TV, Color TV Experiments, 3 Robots, 2 Zen Boxes & 1 Zen Can.» Expanding these new concepts, in the next two decades he created videosculptures, videoinstallations, videoperformances, videotapes and live links via satellite. During the New Year’s Day celebration in January 1, 1984, he aired Good Morning Mr. Orwell, a live link between New York and Paris. With the participation of John Cage, Salvador Dali, Laurie Anderson, Joseph Beuys and other art superstars, Paik showed that Orwell’s Big Brother hadn’t arrived. In 1986 it was Bye Bye Mr. Kipling, another live link between Seoul, Tokyo, and New York intended as a refutation of Kipling’s East is East, and West is West, and never the twain shall meet. Now it will be Wrap Around the World, which will involve the whole planet. In this exclusive interview by telephone, realized between New York and Rio de Janeiro, Nam June Paik reveals how to fly around the world in a few minutes without ever leaving his seat.
Eduardo Kac – The relationship between art and new technology is as old as art itself. How do you see this relationship?
Nam June Paik – This is, in fact, a very old relationship. The Egyptian pyramids are the first example of a combination of high art and high tech, because they used many of the cutting edge technologies of the time. Their culture was very well developed. They had chemical industries (which produced colored pigments for painting), advanced building techniques, sophisticated security systems (to prevent invasion of the sacred spaces), and efficient mummification processes for the preservation of the human body, among other things.
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Today, new technologies can be used in art in two basic ways: in the fine arts and in the applied arts. Fine art is art for art’s sake, in which I identify a kind of extension of conceptual art, according to which the concept is the context and the context is the concept. The context is the content; the content is the context. This means that the fine arts have always been interested in the new horizons of possibilities. When Picasso created Cubism, he did so because he was tired of Impressionism. Monet created Impressionism because he was tired of Academicism ÜÜ artists have always been interested in the new sensibility, in exploring new possibilities. Since today we have satellites, we want to use them, discover what we, artists, can do with them. We want to try something new, in the tradition of Monet and Picasso. These same instruments (satellites) are used in the applied arts, which are essential to humankind because they are useful in everyday life. But there is also the military use of satellites. We want to use satellites for pacifist purposes, such as the performance arts, rock’n roll, dance, etc.; and we can make simultaneous transmissions between Rio de Janeiro, New York, Seoul, Bonn, Tokyo, Moscow and many other cities. It is clear that the applied arts are directly related to people’s activities, but the fine arts are more meaningful than the applied arts.
EK You have a strong musical background. In 1956 you studied music at the University of Munich and at the Music Conservatory of Freiburg, in Germany. In 1958 you worked in Cologne, in the Rundfunk Electronic Music Studios, where Stockhausen also worked. In your telecommunication events you often include performances of rock’n roll or pop music. How do you relate music and video?
NJP MTV’s videoclips have already shown that there is great intimacy between sound and image. People are used to these electronic collages. If you compare them to the underground films of the ’60s, you will find lots of common traits, such as abrupt cuts and unusual angles, among other characteristics. MTV is not the only approach to the issue of sound-and-image, but it is an interesting solution, which has contributed a lot to the development of a «visual music», and to video art. I believe that Laurie Anderson’s work, for example, is very important, because she bridges the gap between «low culture» and «high culture». The standards of «low art» are being raised dramatically. When Elvis Presley appeared in the 50s, fine artists did not appreciate his work. But when the Beatles appeared, in the ’60s, fine artists admired and respected them. I see a major change under way. As opposed to Presley, who was a driver, musicians like David Bowie or David Byrne are educated, well-informed people, with solid backgrounds. They admire Marcel Duchamp and other important artists. A visual artist can talk to them at the same intellectual level because they were visual artists before turning professional musicians. But there is no reason for them to create high art, anyway. There are always artists focused on this kind of work, like Ray Johnson and the members of Fluxus, among so many others.
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EK One of the trends of high tech art is the integration of multiple media. Do you believe that video and holography will ever cross paths? What is the future of high tech art?
NJP Holography, which is very different from video, is the next horizon. I’ve seen excellent holograms in the Museum of Holography, and, in fact, new discoveries are made in this field every day. A single hologram contains a lot of information, which means that magnetic tape will not be used as storage medium. Most likely, optical recording systems, such as compact disks, will one day store holographic images. Artists creating high tech art must be careful not to fall into the decorative trap. They must prevent the high tech from overpowering the art. If we can avoid this danger, then it will be all right.
EK Your first large-scale telecommunication art event was Good Morning Mr. Orwell. Then came Bye Bye Mr. Kipling. Now it is Wrap Around the World. How does this third piece complement the others?
NJP The first work was not about communications between East and West, it was a link between France and the United States. The second focused exactly on that; the link was between Korea, Japan, and the United States. Now I want to create a link that involves the whole world. This is the main difference. The second difference is that we are working now more with popular arts than with high art performances. It is a big risk to create a live television show in such a large scale with high art only, because television is an entertainment medium and we have to be careful. We have to be a little conservative to minimize the risks of a transmission between several continents. I am not saying that we are not creating high art, but that we are creating a new high art with new materials. We are using these new materials to work with the temporal element of the popular arts, the rhythm, which is so important in video art. This is my last satellite show, but it is also the beginning of a larger satellite movement of the future.
This interview was originally published in Portuguese in the newspaper «O Globo», Rio de Janeiro, Brazil, in July 10, 1988. Republished in: «DIVA — Digital & Video Art Fair», 2005 Cologne (A Tribute to Nam June Paik), pp. 8-9, then in Eduardo Kac’s website, and here republished with permission of its author.
(1cover) Nam June Paik; (2) Nam June Paik, photo via; (3) Nam June Paik, Globalgroove, 1973, screen shot, photo via; (4) video; (5) video, Nam June Paik/Charlotte Moorman – TV Bra for Living Sculpture, 1969; (6) Nam June Paik, Magnet TV, 1965 © Nam June Paik, photo via