One year after its inauguration, the UniCredit Pavilion in Milan hosts the multimedia project Onde Pixel – Lo Sguardo di… Miguel Chevalier. The exhibition presents a previously unseen installation created for the Pavilion by the French artist and pioneer of digital art, inspired by selected contemporary artworks from the UniCredit collection.
Luxuriant projections on the floor undergo kaleidoscopic changes and allow visitors to become totally immersed in Onde Pixel. In a fusion of colours, shapes and music – composed by the maestro Jacopo Baboni-Schilingi -, viewers are invited to empathise with the work by “inhabiting” it, thanks to a series of sensors, in a play of weights and measures, distance and proximity, becoming an integral part of it.
“The idea of exploring the UniCredit art collection is the result of a journey initiated last year, which puts the spectator at the centre of observation”, says Serena Massimi, head of UniCredit Pavilion Events & Art Management. “The strength of this exhibition is its involvement of people, their physical and emotional participation with the art. Openness, inclusion, experimentation and innovation are key themes for UniCredit Pavilion, values which Chevalier has managed to represent and interpret in a thoroughly comprehensive and engaging way”.
The show also includes photographs, three-dimensional sculptures and videos shown on LCD screens, expressions of Chevalier’s digital and interactive art.From the building’s Passarella dell’Arte walkway, moreover, visitors can marvel as the digital carpet changes with the passage of the public, immersed in contemporary art.
“Again in this large-scale digital installation”, Miguel Chevalier states, “I wanted to explore some of the recurrent themes in my works, such as the relationship between nature and artifice, the observation of the flows and networks that organise contemporary society, imaginary architecture and virtual cities, questioning our relations with the 21st century world and its art”.
The exhibit Onde Pixel – Lo Sguardo di… Miguel Chevalier confirms UniCredit’s commitment to the diffusion of culture as a factor in the sustainable development of the communities it serves, and its striving to bring art closer to an increasingly wide new audience.
(from the Italian press release)
