Why a rotary cellphone? Because in a finicky, annoying, touchscreen world of hyperconnected people using phones they have no control over or understanding of, I wanted something that would be entirely mine, personal, and absolutely tactile, while also giving me an excuse for not texting.
FRAME captures Rotary Un-Smartphone an analogue phone model conceived by Justine Haup that went viral in 2020 and later went into production still on an experimental basis with the company that she founded in the same period of its conception.
Justine Haupt, Rotary Un-Smartphone, 2020, image via
