Your browser does not support the video tag.
Your browser does not support the video tag.
Marco Cadioli - The Whirlpool
  • © ARSHAKE | ISSN 2283-3676
  • CONTACT
  • Login
Arshake
  • ABOUT US
    • ABOUT US
    • PROJECT
    • MEDIA/PARTNERSHIPS
    • CONTACT US
  • FOCUS
    • All
    • Focus
    • From the Past
    • Interview
    Ars Electronica 2025

    Ars Electronica 2025

    Identities Beyond Borders

    Identities Beyond Borders

    Stills of PEACE

    Stills of PEACE

    Tamara Repetto receives Premio Casati 2025

    Tamara Repetto receives Premio Casati 2025

    Dialogues across the Seas

    Dialogues across the Seas

    Timeline Shift at Pastificio Cerere Foundation in Rome

    Cardiff & Miller at the Coimbra Biennial

    Timeline Shift at Pastificio Cerere Foundation in Rome

    Timeline Shift at Pastificio Cerere Foundation in Rome

    Pamela Diamante at the Gilda Lavia Gallery

    Pamela Diamante at the Gilda Lavia Gallery

    Arcangelo Sassolino at the Continua Gallery

    Arcangelo Sassolino at the Continua Gallery

  • FRAME
    FRAME > Δ [Delta]

    FRAME > Δ [Delta]

    FRAME > Ex.A.R.U.

    FRAME > Ex.A.R.U.

    FRAME > A CROWN OF EYES

    FRAME > A CROWN OF EYES

    FRAME > Stop, Listen, Look

    FRAME > Stop, Listen, Look

    FRAME > Shining Hat

    FRAME > Shining Hat

    FRAME > To Breathe

    FRAME > To Breathe

    FRAME >  The fairies will find us if we leave a trail

    FRAME > The fairies will find us if we leave a trail

    FRAME > Hundred Changes in Life

    FRAME > Hundred Changes in Life

    FRAME >  Large Resemblagé

    FRAME > Large Resemblagé

  • VIDEO POST
    VIDEO POST > GUSH

    VIDEO POST > GUSH

    VIDEO POST > Trampoline Color Exercise

    VIDEO POST > Trampoline Color Exercise

    VIDEO POST > Céleste

    VIDEO POST > Céleste

    VIDEO POST > Augmented Shadow: Inside

    VIDEO POST > Augmented Shadow: Inside

    VIDEO POST > Anthofluid

    VIDEO POST > Anthofluid

    VIDEO POST > Isoscope

    VIDEO POST > Isoscope

    VIDEO POST > Kihikihi

    VIDEO POST > Kihikihi

    VIDEO POST > Triosophia

    VIDEO POST > Triosophia

    VIDEO POST > Kosei Komatsu

    VIDEO POST > Kosei Komatsu

  • SPECIAL PROJECT
    • ARSHAKE’S BANNER
    • CRITICAL GROUNDS
    • YOUNG ITALIAN ARTISTS
    • GAME OVER
    • GAME OVER • Loading
    • EXTERNAL PROJECTS
      • BACKSTAGE | ONSTAGE
      • PERCORSI • 6 years of the Terna Prize
      • TEMPO IMPERFETTO
  • RESOURCES
    • ARCHIVE
    • CALLS
    • ONLINE RESOUCES
  • it IT
  • en English
No Result
View All Result
Arshake
  • ABOUT US
    • ABOUT US
    • PROJECT
    • MEDIA/PARTNERSHIPS
    • CONTACT US
  • FOCUS
    • All
    • Focus
    • From the Past
    • Interview
    Ars Electronica 2025

    Ars Electronica 2025

    Identities Beyond Borders

    Identities Beyond Borders

    Stills of PEACE

    Stills of PEACE

    Tamara Repetto receives Premio Casati 2025

    Tamara Repetto receives Premio Casati 2025

    Dialogues across the Seas

    Dialogues across the Seas

    Timeline Shift at Pastificio Cerere Foundation in Rome

    Cardiff & Miller at the Coimbra Biennial

    Timeline Shift at Pastificio Cerere Foundation in Rome

    Timeline Shift at Pastificio Cerere Foundation in Rome

    Pamela Diamante at the Gilda Lavia Gallery

    Pamela Diamante at the Gilda Lavia Gallery

    Arcangelo Sassolino at the Continua Gallery

    Arcangelo Sassolino at the Continua Gallery

  • FRAME
    FRAME > Δ [Delta]

    FRAME > Δ [Delta]

    FRAME > Ex.A.R.U.

    FRAME > Ex.A.R.U.

    FRAME > A CROWN OF EYES

    FRAME > A CROWN OF EYES

    FRAME > Stop, Listen, Look

    FRAME > Stop, Listen, Look

    FRAME > Shining Hat

    FRAME > Shining Hat

    FRAME > To Breathe

    FRAME > To Breathe

    FRAME >  The fairies will find us if we leave a trail

    FRAME > The fairies will find us if we leave a trail

    FRAME > Hundred Changes in Life

    FRAME > Hundred Changes in Life

    FRAME >  Large Resemblagé

    FRAME > Large Resemblagé

  • VIDEO POST
    VIDEO POST > GUSH

    VIDEO POST > GUSH

    VIDEO POST > Trampoline Color Exercise

    VIDEO POST > Trampoline Color Exercise

    VIDEO POST > Céleste

    VIDEO POST > Céleste

    VIDEO POST > Augmented Shadow: Inside

    VIDEO POST > Augmented Shadow: Inside

    VIDEO POST > Anthofluid

    VIDEO POST > Anthofluid

    VIDEO POST > Isoscope

    VIDEO POST > Isoscope

    VIDEO POST > Kihikihi

    VIDEO POST > Kihikihi

    VIDEO POST > Triosophia

    VIDEO POST > Triosophia

    VIDEO POST > Kosei Komatsu

    VIDEO POST > Kosei Komatsu

  • SPECIAL PROJECT
    • ARSHAKE’S BANNER
    • CRITICAL GROUNDS
    • YOUNG ITALIAN ARTISTS
    • GAME OVER
    • GAME OVER • Loading
    • EXTERNAL PROJECTS
      • BACKSTAGE | ONSTAGE
      • PERCORSI • 6 years of the Terna Prize
      • TEMPO IMPERFETTO
  • RESOURCES
    • ARCHIVE
    • CALLS
    • ONLINE RESOUCES
No Result
View All Result
Arshake
No Result
View All Result
Home News Focus

Art on TV. Forms of diffusion.

Michela Ruggeri by Michela Ruggeri
22/12/2014
in Focus

SNP1399881172_660_news_immagine_cover__libro

Mass media and the civilisation of images, cultural consumerism and a show biz society, era of technical reproducibility and mass culture: today’s world resounds constantly of emergencies that are no longer new to us but thoroughly analysed on historical, social and artistic levels. Recurring concepts are also found when exploring what has happened to art since the 1950s following the arrival of television. «Art on TV. Forms of diffusion», the collection of essays by Aldo Grasso and Vincenzo Trione, is an interesting and analytical tool that sums up the issue. This book is extremely important and useful in that it offers a prevailing and privileged look at the conclusion of two processes that began a long time ago: the loss of the ‘aura of art’ (and its later demise) and that of mass communication incarnated by television. This collection carefully draws the outline of the very peculiar history of the exchange between two distinct worlds – television and art – up to the point of television’s integration (not only as a medium but as an expression of society’s phenomena and evolution) into the social history of art.

This is the story of fascination and of a revision of objectives. Initially, the goal of television was to educate and so it employed methods – from the academic approach of the very first programmes in form of lectures to the predominance of entertainment and showy exhibitions as its idioms. We must keep in mind that a work of art as a ‘holy scripture’ «does not allow for distractions whereas television cannot get along without them»[1] . Art was a subject for the elite until the 1960s and then it suddenly opened up to the cultivation of literacy of the people, in compliance with the intentions of the Public Service, until it became a commercialized product. This corresponded perfectly to the logic of supply and demand of the time, since television had become a market that was accentuated with the arrival of commercial television. More channels came into being and programming needed to expand, resulting in platforms that discussed culture in an increasingly broader manner such as a lifestyle and featured the performing arts, architecture, fashion, design, the environment and particular events to promote.

unnamed

The story of this captivating exchange cannot be disconnected from its protagonists. These are not limited to intellectuals who were involved in animated debates as to what television actually was, calling attention to its association with radio and cinema. There have always been those experts/critics/luvvies/journalists ready to lend their faces to the mediation between the public and art with results that lead up to a «self-affirmation that is sometimes narcissistic»[2]. Pasolini was bitterly critical of the medium as an architect of anti-democratic passivity and Arnheim’s attitude was one of scepticism in the face of a flow of images which had not been «passed through the strainer of reason» [3] while Argan and Ragghianti began to reflect upon the aesthetic experience of television, hoping that a visual idiom could be created instead of merely using the means as a source of education.

We now know that video experimentation has gained more ground in specific fields of contemporary art than on television. In recent decades, however, we have witnessed more frequent use of video graphics and graphic design. If capturing the benevolence and attention of the public is necessary, orienting their choices in programming and consumption is even more important. This is the goal of the coordinated images of television stations with their jingles, bumpers and promos as well as of an internationalized style of advertising.

The voracious appetite of the civilization of consumerism has made an impact on both television and art, intended as expressions of this very society. This has not always led to disastrous results in the effort to speak of art with ease and credibility. The fact is that television often informs, promotes and supports art as well as being the archive of audio-visual documents. And yet, Didi-Huberman’s opinion is worth remembering: to look at art without any hurry and in its vital function: as urgent and burning as it is patient[4]. All of this without even exploring those sweeping emotions of Stendahlian memories that are overwhelming, intimate and primitive. We remain defenceless in the face of these first-hand emotions that are experienced without any filter or mediatory tool to protect us.


«Arte in TV. Forme di divulgazione  – Art on TV. Forms of diffusion. By Aldo Grasso and Vincenzo Trione, Johan&Levi Publishing, Milan 2014.


[1] Anna Luigia De Simone, Dentro l’immagine. Come si guarda un quadro in televisione [Inside the image. How to Look at a Painting on Television] from «Arte in TV. Forme di divulgazione» by Aldo Grasso and Vincenzo Trione, Johan&Levi Publishing, Milan 2014.

[2] Tommaso Casini, Critici d’arte in TV. Origine, ricerca e divulgazione di nuovi linguaggi [Art critics on TV. The origins, research and diffusion of new idioms] from «Arte in TV. Forme di divulgazione» by Aldo Grasso and Vincenzo Trione, Johan&Levi Publishing , Milan 2014.

[3]  Rudolf Arnheim, Vedere lontano [Seeing in the distance], from «Film als Kunst», il Saggiatore, Milan 1960.

[4] George Didi-Huberman, L’immagine brucia [The Image Burns], in «Teorie dell’immagine [Theories of image]» by Andrea Pinotti and Antonio Somaini, Raffaello Cortina, Milan 2009.

ShareTweetShareSend
Previous Post

FRAME > «Phantom»

Next Post

Arshake Wishes you Happy Holidays!

Michela Ruggeri

Michela Ruggeri

Related Posts

Ars Electronica 2025
Festivals

Ars Electronica 2025

by Arshake
12/07/2025
Identities Beyond Borders
Events

Identities Beyond Borders

by Arshake
08/07/2025

CALLS

Experimental Fellowship at Bauhaus Earth
Calls

Experimental Fellowship at Bauhaus Earth

14/05/2025
Open call – Schermo dell’Arte
Calls

Open call – Schermo dell’Arte

07/05/2025
Open Call: State of the ART(ist)
Calls

Open Call: State of the ART(ist)

05/05/2025
RE:HUMANISM Art Prize 4
Calls

RE:HUMANISM Art Prize 4

18/03/2025
https://www.arshake.com/special-project-banner/young-italian-artists/
Facebook Twitter Instagram

Arshake is a collaborative artistic project, blurring the borders between art, science and technology, information and production.

  • Focus
  • Video post
  • Frame
  • Special Project
  • Interview
  • Calls
  • Exhibitions

One more step - Check your email and click the confirmation link

© 2024 – ARSHAKE

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Gestisci Consenso Cookie
Per fornire le migliori esperienze, utilizziamo tecnologie come i cookie per memorizzare e/o accedere alle informazioni del dispositivo. Il consenso a queste tecnologie ci permetterà di elaborare dati come il comportamento di navigazione o ID unici su questo sito. Non acconsentire o ritirare il consenso può influire negativamente su alcune caratteristiche e funzioni.
Funzionale Always active
L'archiviazione tecnica o l'accesso sono strettamente necessari al fine legittimo di consentire l'uso di un servizio specifico esplicitamente richiesto dall'abbonato o dall'utente, o al solo scopo di effettuare la trasmissione di una comunicazione su una rete di comunicazione elettronica.
Preferenze
L'archiviazione tecnica o l'accesso sono necessari per lo scopo legittimo di memorizzare le preferenze che non sono richieste dall'abbonato o dall'utente.
Statistiche
L'archiviazione tecnica o l'accesso che viene utilizzato esclusivamente per scopi statistici. L'archiviazione tecnica o l'accesso che viene utilizzato esclusivamente per scopi statistici anonimi. Senza un mandato di comparizione, una conformità volontaria da parte del vostro Fornitore di Servizi Internet, o ulteriori registrazioni da parte di terzi, le informazioni memorizzate o recuperate per questo scopo da sole non possono di solito essere utilizzate per l'identificazione.
Marketing
L'archiviazione tecnica o l'accesso sono necessari per creare profili di utenti per inviare pubblicità, o per tracciare l'utente su un sito web o su diversi siti web per scopi di marketing simili.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Visualizza le preferenze
{title} {title} {title}
No Result
View All Result
  • ABOUT US
    • ABOUT US
    • PROJECT
    • MEDIA/PARTNERSHIPS
    • CONTACT US
  • FOCUS
  • FRAME
  • VIDEO POST
  • SPECIAL PROJECT
    • ARSHAKE’S BANNER
    • CRITICAL GROUNDS
    • YOUNG ITALIAN ARTISTS
    • GAME OVER
    • GAME OVER • Loading
    • EXTERNAL PROJECTS
      • BACKSTAGE | ONSTAGE
      • PERCORSI • 6 years of the Terna Prize
      • TEMPO IMPERFETTO
  • RESOURCES
    • ARCHIVE
    • CALLS
    • ONLINE RESOUCES

© 2024 – ARSHAKE

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.