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Home DIGITALIVE20

BACK ONL(Y)NE. Mara Oscar Cassiani

La Faune, A Story Of Arizona Tea And Self Care Habitats at DIGITALIVE20 and its online fruition under a creative gaze

Arshake by Arshake
17/11/2020
in DIGITALIVE20, Focus
BACK ONL(Y)NE. Mara Oscar Cassiani

On 4 October Mara Oscar Cassiani, winner of the last Digital Award edition, staged an original piece for the RomaEuropa Festival’s online audience. This was “First Habitat:Roses Internet Abduction”, a preliminary study linked to the performance in progress to be presented in 2021.

Cassiani, a polyhedric artist, in light of the occasion and also given the circumstances of the pandemic, created a made-in-internet video using her favourite work tools: electronic music, image and performance. The use of digital languages is at the basis of her research, which focuses on the creation of or emphasis on a new iconography that, in turn, generates contemporary rituals. This first Habitat, challenges the analogical reality and calls into question ancestral themes with symbolist undertones.

Some elements emerge from the internet and disappear once they reach reality, but they are inextricably connected and linked to the impact generated by the online experience and its language. The first ROSES episode, Internet Abduction of La Faune, A Story Of Arizona Tea And Self Care Habitats represents a virtual place, an emotional place that, like a sanctuary, hosts a contemporary ritual full of symbolic elements where even the brand “Arizona Tea” is evocative. It seems as if Cassiani wanted to show how the hyper-connection generated by the internet, like religion, erases global distances while accentuating local ones. The spiritual drift in the digital dimension suggests that users’ devotion centres on the digital dimension itself.

The actors who are isolated from each other seem to observe and involve us, but their gaze is actually focused on a laptop screen. In a moment we catch them red-handed, contemplating the object of worship, they notice us and turn around, looking disturbed, as if we had interrupted something. In Cassiani’s performance, as in traditional religion, we find fire, dance and water, all digital or digitised elements: the new symbolic grammar made up of Instagram filters, “worn” by some as clothes; GIF’s expressing moods and feelings; and Tik Tok choreographies that become iconic dances, movements representing the new global folklore. The sound mix defines the work’s mood. The tracks – dance and pop music hits – are evocative and the artist modulates them into solemn melodies or music for wild dances, like modern versions of the tarantella.

Despite the co-presence of users, the scent of loneliness and alienation is persistent, alternating with pseudo euphoria. This neo-expressionist contrast, however marked, is ephemeral. The artist is aware of the current discontinuity between media and users’ consciousness and tries to recover an iconography based on new media, including pop-ups and spam, in order to find a continuum of humanity within them. Ultimately, all digital elements have been consciously developed by users, even if today they are completely disconnected from each other. The web symbols known to digital natives are such strong visual images that they can unite people regardless of their origin, age, gender or cultural background, which is why they are used and studied despite the controversy they evoke. Common feelings towards the network are often “moralising”. Not everyone understands its oppositional cultural or spiritual power, but for the artist the value of sharing is primary, revealing a new poetics which consists of new language and content.

Domiziana Febbi

images (all): BACK ONL(Y)NE. Mara Oscar Cassiani,« First Habitat:Roses Internet Abduction», first episode of the upcoming «La Faune, A Story Of Arizona Tea And Self Care Habitats», still from video (Flavia Costanzi, Francesco Pacifici, Francesca Paganelli)

This article is part of the special section that Arshake dedicates to BACKSTAGE / ONSTAGE, a project that has brought a group of students from the Rome Fine Arts Academy behind the scenes of Digitalive for three consecutive years (2018 – 2019 – 2020). Digitalive is a format curated by Federica Patti dedicated to algorithmic art, continuing the interest in digital arts that the Romaeuropa Festival has developed for several years, from a time when this aspect was less popular. The memory of works and artists who took part have been gathered over the years through the articles, capturing key moments of the ‘vitality’ of the performances, but also of their protagonists. The 2020 Festival takes place during a historical moment characterised by a pandemic, so the online presence has become particularly important. For this event, students have created a special BACKONL(Y)NE edition. Texts, photographs and videos recount the works, but also their online life and all the spaces and moments of ‘collective isolation’ that gather users in front of a screen. All this becomes part of an archive that examines in depth and freezes in time the artists’ performative work which, in the context of Digitalive, has been “consumed” in time-based form. BACKSTAGE / ONSTAGE.Credits 2020: Texts: Chiara Amici, Domiziana Febbi; Video: Flavia Costanzi, Francesco Pacifici, Francesca Paganelli (Rome Fine Arts Academy).
Tags: arsarshakeBACK/ONL(Y)NEBACKSTAGE / ONSTAGEChiara AmiciDigitalive20Domiziana FebbiFlavia CostanziFrancesca PaganelliFrancesco PacificiMara Oscar Cassianionlineperformance
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