This image is the denounce of the effects of the high pollution in China, realized by the Chinese company Xiao Zhu. Suffering faces, representing some of the 500.000 estimated that die every year for airborne contaminants, are projected on the factory smoke. This campaign was launched by a company interested in selling air purifiers. Nevertheless, looking at the debait that has raised in the social networks, it reveals all the power of the image.
photo courtesy Xiao Zhu, photo via