Your browser does not support the video tag.
Your browser does not support the video tag.
Marco Cadioli - The Whirlpool
  • © ARSHAKE | ISSN 2283-3676
  • CONTACT
  • Login
Arshake
  • ABOUT US
    • ABOUT US
    • PROJECT
    • MEDIA/PARTNERSHIPS
    • CONTACT US
  • FOCUS
    • All
    • Focus
    • From the Past
    • Interview
    Volcanic Attitude 2025

    Volcanic Attitude 2025

    Dialogues across the Seas

    Dialogues across the Seas

    Timeline Shift at Pastificio Cerere Foundation in Rome

    Cardiff & Miller at the Coimbra Biennial

    Pamela Diamante at the Gilda Lavia Gallery

    Pamela Diamante at the Gilda Lavia Gallery

    Arcangelo Sassolino at the Continua Gallery

    Arcangelo Sassolino at the Continua Gallery

    Experimental Fellowship at Bauhaus Earth

    Experimental Fellowship at Bauhaus Earth

    Open call – Schermo dell’Arte

    Open call – Schermo dell’Arte

    Open Call: State of the ART(ist)

    Open Call: State of the ART(ist)

    Interview | Liu Jiayu

    Interview | Liu Jiayu

  • FRAME
    FRAME > A CROWN OF EYES

    FRAME > A CROWN OF EYES

    FRAME > Stop, Listen, Look

    FRAME > Stop, Listen, Look

    FRAME > Shining Hat

    FRAME > Shining Hat

    FRAME > To Breathe

    FRAME > To Breathe

    FRAME >  The fairies will find us if we leave a trail

    FRAME > The fairies will find us if we leave a trail

    FRAME > Hundred Changes in Life

    FRAME > Hundred Changes in Life

    FRAME >  Large Resemblagé

    FRAME > Large Resemblagé

    FRAME > Rubber Pencil Devil

    FRAME > Rubber Pencil Devil

    FRAME > ARC 2000

    FRAME > ARC 2000

  • VIDEO POST
    VIDEO POST > Céleste

    VIDEO POST > Céleste

    VIDEO POST > Augmented Shadow: Inside

    VIDEO POST > Augmented Shadow: Inside

    VIDEO POST > Anthofluid

    VIDEO POST > Anthofluid

    VIDEO POST > Isoscope

    VIDEO POST > Isoscope

    VIDEO POST > Kihikihi

    VIDEO POST > Kihikihi

    VIDEO POST > Triosophia

    VIDEO POST > Triosophia

    VIDEO POST > Kosei Komatsu

    VIDEO POST > Kosei Komatsu

    VIDEO POST > STRATACUT

    VIDEO POST > STRATACUT

    VIDEO POST > File Tabs no. 1

    VIDEO POST > File Tabs no. 1

  • SPECIAL PROJECT
    • ARSHAKE’S BANNER
    • CRITICAL GROUNDS
    • YOUNG ITALIAN ARTISTS
    • GAME OVER
    • GAME OVER • Loading
    • EXTERNAL PROJECTS
      • BACKSTAGE | ONSTAGE
      • PERCORSI • 6 years of the Terna Prize
      • TEMPO IMPERFETTO
  • RESOURCES
    • ARCHIVE
    • CALLS
    • ONLINE RESOUCES
  • it IT
  • en English
No Result
View All Result
Arshake
  • ABOUT US
    • ABOUT US
    • PROJECT
    • MEDIA/PARTNERSHIPS
    • CONTACT US
  • FOCUS
    • All
    • Focus
    • From the Past
    • Interview
    Volcanic Attitude 2025

    Volcanic Attitude 2025

    Dialogues across the Seas

    Dialogues across the Seas

    Timeline Shift at Pastificio Cerere Foundation in Rome

    Cardiff & Miller at the Coimbra Biennial

    Pamela Diamante at the Gilda Lavia Gallery

    Pamela Diamante at the Gilda Lavia Gallery

    Arcangelo Sassolino at the Continua Gallery

    Arcangelo Sassolino at the Continua Gallery

    Experimental Fellowship at Bauhaus Earth

    Experimental Fellowship at Bauhaus Earth

    Open call – Schermo dell’Arte

    Open call – Schermo dell’Arte

    Open Call: State of the ART(ist)

    Open Call: State of the ART(ist)

    Interview | Liu Jiayu

    Interview | Liu Jiayu

  • FRAME
    FRAME > A CROWN OF EYES

    FRAME > A CROWN OF EYES

    FRAME > Stop, Listen, Look

    FRAME > Stop, Listen, Look

    FRAME > Shining Hat

    FRAME > Shining Hat

    FRAME > To Breathe

    FRAME > To Breathe

    FRAME >  The fairies will find us if we leave a trail

    FRAME > The fairies will find us if we leave a trail

    FRAME > Hundred Changes in Life

    FRAME > Hundred Changes in Life

    FRAME >  Large Resemblagé

    FRAME > Large Resemblagé

    FRAME > Rubber Pencil Devil

    FRAME > Rubber Pencil Devil

    FRAME > ARC 2000

    FRAME > ARC 2000

  • VIDEO POST
    VIDEO POST > Céleste

    VIDEO POST > Céleste

    VIDEO POST > Augmented Shadow: Inside

    VIDEO POST > Augmented Shadow: Inside

    VIDEO POST > Anthofluid

    VIDEO POST > Anthofluid

    VIDEO POST > Isoscope

    VIDEO POST > Isoscope

    VIDEO POST > Kihikihi

    VIDEO POST > Kihikihi

    VIDEO POST > Triosophia

    VIDEO POST > Triosophia

    VIDEO POST > Kosei Komatsu

    VIDEO POST > Kosei Komatsu

    VIDEO POST > STRATACUT

    VIDEO POST > STRATACUT

    VIDEO POST > File Tabs no. 1

    VIDEO POST > File Tabs no. 1

  • SPECIAL PROJECT
    • ARSHAKE’S BANNER
    • CRITICAL GROUNDS
    • YOUNG ITALIAN ARTISTS
    • GAME OVER
    • GAME OVER • Loading
    • EXTERNAL PROJECTS
      • BACKSTAGE | ONSTAGE
      • PERCORSI • 6 years of the Terna Prize
      • TEMPO IMPERFETTO
  • RESOURCES
    • ARCHIVE
    • CALLS
    • ONLINE RESOUCES
No Result
View All Result
Arshake
No Result
View All Result
Home News Focus

Paolo Cirio. Attention

The last work by Italian conceptual artist and theorist opens the gaze to the influencers's deceptive advertising on social media. 

Arshake by Arshake
09/01/2020
in Focus
Paolo Cirio. Attention
Arshake is pleased to publish in Italian the text by Paolo Cirio that accompanies his project Attention, a critical reflection on advertising, in particular on the influencer’s deceptive advertising on social media.

The future battlefield of advertising is its disappearance in everyday life – becoming invisible and yet being highly effective. While denying that it’s advertising, publicity aims to enter into interpersonal communications to become the language and fabric of social relationships.

This series of photographs, appropriated from celebrities as well as micro-influencers, functions as evidence of deceptive advertising and illustrates the visual devices utilized to allure attention. The analysis of photographic language is used to point toward the legal, ethical, and economic nature of the online influencers to discuss the pervasiveness of the attention economy.

Advertising has become a sophisticated social performance. The language for seeking attention gets under our skin through normalizing proto-advertising behaviors to stage the image of the self and make it an economy. Private gestures became public spectacles, manipulated to appeal, value, and validate the image of the self, which is then defined through the visual attributes of the body and objects, rather than the intellect, spirit, and its experiences.

Diffused advertising replaced the role of the copywriter. The strategies of traditional advertising became a profusion of influencers influencing followers on endless media feeds. Meanwhile, consumers became influencers themselves, replicating the linguistic performance of this mode of advertising and its labor. The visual exposure of the language and behavior of this attention economy adopts a critical stance toward the semiotics of advertising and its relationship to advancements in media studies and the field of photography.

Some devices and aims of the publicity images on social media are similar to traditional advertising, allegory in art, and the informative function of images themselves. However, contemporary publicity on social media differs from the historical use of images in publicity. The modes and contexts in which emotions are manipulated to generate attention, excitement, belief, guilt, and envy have changed.

For instance, glamour as a primary device is enhanced by creating envy or desire in others on an interpersonal level. The appeal to the personal social condition is built with a friendly image in complicity with the directness and familiarity of the medium. Even a clearly fabricated image is perceived by the public as spontaneous and real, a shared private moment, therefore creating a closer contact between the product and the consumer. The line between paid promotion and authentic recommendations, or just being oneself, is increasingly being blurred.

It’s the design of the media that establishes the language of the medium and its cultural function. As such, these publicity images are produced by the interfaces of the platforms that manufacture the culture of sharing glamorous, playful, and appealing content. Additionally, the feed is manipulated to match content posted by other users based on the interests of the platform. The contextual environment of advertising in the feeds of social media is coordinated by the platform through algorithmic editorial selection based on profiling users, advertisers plans, and the general commercial agendas of the platform. In this context, the contradictions with other content and users are minimized to create conformity between the languages, messages, and uses of the media channel, which is ultimately driven by the platforms and their financial gains.

The potential sophistications in concealing commercial intentions, paid arrangements, and manipulations of perceptions of advanced modes of advertising are tied to the increasing technological complexity and the future of personal media. Resisting such deceptions of truth and reality goes in parallel with the future dangers posed by fake news, making it a political, educational, and philosophical challenge.

text by Paolo Cirio

Paolo Cirio, Attention, 2019

Paolo Cirio, Home Influencers-Watch.org, 2019

images (all) Paolo Cirio, Attention – (@vandajanda, @kimkardashian, @rio19891015,  @classandfashion_official,  @cameonistas,  @robertocarlomx, @alina_tapilina). Inkjet prints on glass. Dimension 40x60cm and variable. By Paolo Cirio. 2019.

 

Tags: advertisingAttentionInstagramPaolo Ciriopubblicitàsocial media
ShareTweetShareSend
Previous Post

Alexa and the Mart Museum in Rovereto

Next Post

VIDEO POST > LUX NOCTIS

Arshake

Arshake

Related Posts

Volcanic Attitude 2025
Events

Volcanic Attitude 2025

by Arshake
24/06/2025
Dialogues across the Seas
Events

Dialogues across the Seas

by Arshake
23/06/2025

CALLS

Experimental Fellowship at Bauhaus Earth
Calls

Experimental Fellowship at Bauhaus Earth

14/05/2025
Open call – Schermo dell’Arte
Calls

Open call – Schermo dell’Arte

07/05/2025
Open Call: State of the ART(ist)
Calls

Open Call: State of the ART(ist)

05/05/2025
RE:HUMANISM Art Prize 4
Calls

RE:HUMANISM Art Prize 4

18/03/2025
https://www.arshake.com/special-project-banner/young-italian-artists/
Facebook Twitter Instagram

Arshake is a collaborative artistic project, blurring the borders between art, science and technology, information and production.

  • Focus
  • Video post
  • Frame
  • Special Project
  • Interview
  • Calls
  • Exhibitions

One more step - Check your email and click the confirmation link

© 2024 – ARSHAKE

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Gestisci Consenso Cookie
Per fornire le migliori esperienze, utilizziamo tecnologie come i cookie per memorizzare e/o accedere alle informazioni del dispositivo. Il consenso a queste tecnologie ci permetterà di elaborare dati come il comportamento di navigazione o ID unici su questo sito. Non acconsentire o ritirare il consenso può influire negativamente su alcune caratteristiche e funzioni.
Funzionale Always active
L'archiviazione tecnica o l'accesso sono strettamente necessari al fine legittimo di consentire l'uso di un servizio specifico esplicitamente richiesto dall'abbonato o dall'utente, o al solo scopo di effettuare la trasmissione di una comunicazione su una rete di comunicazione elettronica.
Preferenze
L'archiviazione tecnica o l'accesso sono necessari per lo scopo legittimo di memorizzare le preferenze che non sono richieste dall'abbonato o dall'utente.
Statistiche
L'archiviazione tecnica o l'accesso che viene utilizzato esclusivamente per scopi statistici. L'archiviazione tecnica o l'accesso che viene utilizzato esclusivamente per scopi statistici anonimi. Senza un mandato di comparizione, una conformità volontaria da parte del vostro Fornitore di Servizi Internet, o ulteriori registrazioni da parte di terzi, le informazioni memorizzate o recuperate per questo scopo da sole non possono di solito essere utilizzate per l'identificazione.
Marketing
L'archiviazione tecnica o l'accesso sono necessari per creare profili di utenti per inviare pubblicità, o per tracciare l'utente su un sito web o su diversi siti web per scopi di marketing simili.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
Visualizza le preferenze
{title} {title} {title}
No Result
View All Result
  • ABOUT US
    • ABOUT US
    • PROJECT
    • MEDIA/PARTNERSHIPS
    • CONTACT US
  • FOCUS
  • FRAME
  • VIDEO POST
  • SPECIAL PROJECT
    • ARSHAKE’S BANNER
    • CRITICAL GROUNDS
    • YOUNG ITALIAN ARTISTS
    • GAME OVER
    • GAME OVER • Loading
    • EXTERNAL PROJECTS
      • BACKSTAGE | ONSTAGE
      • PERCORSI • 6 years of the Terna Prize
      • TEMPO IMPERFETTO
  • RESOURCES
    • ARCHIVE
    • CALLS
    • ONLINE RESOUCES

© 2024 – ARSHAKE

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.