Club Zero follows the emergence of three new avatars that are presented as NFP’s, non-fungible people that oﬀer a critical alternative to the hyper-capitalised cryptoart market. Each NFP will emerge and be introduced through three interactive design processes, where they will directly interact with viewers by posing questions that prompt the audience to decide on their shape, appearance, identity and name. These editor sessions take place during three Twitch livestreams held throughout the exhibition on 14th July, 28th July, 11th Aug at 7pm GMT.
The opening launch of Club Zero, hosted on 7th July at 7pm GMT, invites viewers to aTwitch livestreams tour hosted by Avedon where they will guide the audience through Club Zero and show how the exhibition will unfold.
The newly created avatars exist within Club Zero, a digital location within La Turbo Avedon’s new body of works Materia, a unique collection of blockchain-integrated virtual artifacts that are capable of inﬂuencing the aesthetics, forms, and future of the work.
Club Zero grants visitors access to the otherwise hidden backend of Avedon’s creative process by inviting the audience to vote on the various aesthetic assets of each NFP, such as face shape, hair, eyes, and expression. These moments of collective participation in inﬂuencing the design and appearance of each new NFP allow for a renewed and continued attention to the responsibility of creating in online spaces, as well as, prompting visitors to reﬂect on identity in online worlds like Club Zero.
Each NFP is presented in a state of transition where their ‘self’ is publicly customized, leading them to confront their own creation and experience in simulated worlds. Expanding on La Turbo Avedon’s practice of ﬂuid identity within the digital space,
Avedon addresses the variability of virtual forms and challenges how proﬁle pictures (PFPs) and virtual characters are solely traded as commodities or temporary self representations. Club Zero presents itself as an antidote to hyper-capitalised NFPs by creating the interactive design moments where each NFP is collectively designed and built, thus creating a mass responsibility from those who participated in creating them.
Through narrative and storytelling the newly designed NFPs act as guides to the exhibition, opening new visitors up to how Materia functions and what it does. The NFPs expand on the role of NFTs and blockchain-based systems within art and how the future may look for technology of this kind. Based on remembrance, lineage and action, Club Zero brings to light the ever-changing role of the avatar in the future of communities, online/oﬄine platforms, and collaborative co-creation.
(from the press release)
Club Zero, LaTurbo Avedon, Arebyte Gallery, London, 07.07 – 05.09.2022
Livestream editing sessions on Twitch : July 14 and 28 – August 11, 2022, 7p.m.
images: (cover 1) La Turbo Avedon, NFPs CLUB ZERO (2022), commissioned by arebyte (2) La Turbo Avedon, NFP #3531 CLUB ZERO (2022), commissioned by arebyte (3) La Turbo Avedon, NFP #5542 CLUB ZERO (2022), commissioned by arebyte (4) La Turbo Avedon, Interior of CLUB ZERO (2022), commissioned by arebyte.