«Take care of your Art Pod. Wear it. Show it off». A recent proposal rethinks art space to create new possible worlds, new economic strategies and new communicative formulas. This is a minute contemporary art museum designed by Giuseppe Princiotto to present the works of several artists – Nicola Civiero, Nicola Evangelisti, Sabrina D’Alessandro, Collective Depth, Stefano Fioresi, Duilio Forte, Johnny Pixel and Vittorio Valente – which not only interfaces with a Micromuseum (presented, to date, at the Skira BookStore at the Milan Triennale and the MuseumShop of the Architecture Biennale) but it also intensifies a programme aimed at rethinking this daily cosmetic in order to develop «an expositive retail concept which combines museology with jewelry».
The proposal is being introduced by Art Pod, a splendid project that presents tailor-made jewels, pods that contain tiny site-specific works of art. MUSEOLOGY, NOT JEWELLERY is the formula chosen to give the product appeal and invite the public to collect and replace «contemporary art installations» designed specifically for rings, bracelets and pendants. Prices vary (between 70 and 180 euros and can be purchased at artpod.it) and alongside the jewel, precious ornamental objects – Art Pod attaches an interactive social programme that allows buyers to enter a public environment where they can participate in an exchange plan of what they have, small yet precious custom-made jewellery. The project’s introduction announces: «Your ART POD makes it possible for you to meet people who love and want beauty, just like you: art, design, technology, interesting ideas, experimentation. You can geo-localize your ART POD into the network and chat, meet and even exchange micro-installations with other members. Wear your Exhibit». All this in just three moves: (1) Wear «an ART POD» to take care of the «collection of micro-installations», (2) download the App and authenticate the «product by inserting a […] username and password inserted in the product», (3) finally show «the micro-installation inside» of the ART POD so you can meet «other curators and exchange installations», to become a «part of a community of curators» (or perhaps collectors and art buffs is the better choice of words), part of an exquisite plan that is fun, fascinating and truly original.
Artpod, a cura di Ronald Lewis Facchinetti, Bookstore Skira – Triennale di Milano, Milano 07-02.2014 – 31.01.2015
(cover) Stefano Fioresi, re-Visiting Moma, 2014 (1) Artpod, installation view at Bookstore Slira, Triennale di Milano (2) Stefano Fioresi, re-Visiting Moma, 2014