Work less, work all. We are the 99% on Fiverr.com is the site specific project realized by Guido Segni for the online space Link Cabinet. It combines body art with a performative approach and a strong political and conceptual statement. During the time of the exhibition the artist will create a gig on Fiverr.com – a website where people offer their professional services at a very low rate – offering the possibility to buy one of his artworks. The artworks will be created by buying and reselling the gigs of Fiverr workforce, asking each worker to use his/her body to show, sing, dance or declaim a message chosen by the artist. The whole operation can be described as a commissioned body art performance, in which the performative procedure followed by the artist is combined with the actions performed by the workers on or with their own bodies. If on the one hand Segni exploits workers’ body and creativity to produce his artworks, on the other hand he asks them to convey messages that borrow language and mottos from the labour rights movements, thus stressing on the difficult and peculiar labour conditions in the digital era.
Along the exhibition it will be possible to visit the archive of the artworks produced for the project, as well as buy a new piece through the gig that will be available both on Link Cabinet and Fiverr.
With a background in Hacktivism, Net Art and Video Art, Guido Segni – aka Clemente Pestelli, (b. 1984, Italy) – lives and works somewhere at the intersections between art, pop internet culture and data hallucination. Mainly focused on the daily (ab)use of Internet, his work is characterized by minimal gestures on technology which combine conceptual approaches with a traditional hacker attitude in making things odd, useless and dysfunctional. In quite recent years he moved from an identity to another producing works, actions and interventions under pseudonyms, collectives and multiple names. Co-founder of Les Liens Invisibles, he exhibited in galleries, museums (MAXXI Rome, New School of New York, KUMU Art Museum of Talinn) and art & media-art international festivals (International Venice Biennale, Piemonte SHARE Festival, Transmediale). Recently he has been granted with an honorary mention at Transmediale, Berlin (2011).
Link Cabinet is a single web page hosting solo shows where artists exhibit a single, site-specific artwork. Conceived as a white and neutral exhibition space with an essential interface, Link Cabinet is a blank space that will be transformed by the works on display. After the show, the projects won’t be available on the site anymore. Link Cabinet is a project by Matteo Cremonesi for the Link Art Center.
The Link Center for the Arts of the Information Age (Link Art Center) is a no-profit organization promoting artistic research with new technologies and critical reflections on the core issues of the information age: it organizes exhibitions, events, conferences and workshops, publishes books, forges partnerships with private and institutional partners and networks with similar organizations worldwide. (from the press release)
Guido Segni Work Less, Work All. We are the 99% on Fiverr.com, progetto online, Link Cabinet, 25.11 – 19.12.2015.
Please visit here the project online
images (all) Guido Segni, Work Less, Work All. We are the 99% on Fiverr.com, snap shot from the online project at Link Cabinet, courtesy of the Artist